Spekko Rice becomes a Sunday Times Top brand

Within 8 years of launching Spekko Rice moved from nowhere up to the 4th place in the Sunday Times annual Top Brands Survey. The placement is in the Essential Food Brands category.

The Sunday Times Top Brands Survey links current consumer sentiment to future brand equity. Conducted for the last 15 years by TNS, this research project adds reputation to the positioning and marketing strategies of top brands.

Reporting on more than product usage, the Top Brands Survey measures the concept of relative advantage. This includes the perception of non-users and the inspirational pull relative to other brands in the same category.

Measurement of consumer sentiment is an indication of how brand equity can translate into future usage and sales.

Something to boast about: In 2010, Spekko Rice was placed 10th; in 2011 Spekko went up to number 8 and in 2013, Spekko is in place number 4 on the list.

The results were published in The Sunday Times on 18 August 2013. Spekko Rice placed a ½ page vertical advert in the Top Brands Supplement.

Spekko Rice also became a Platinum Icon South African brand in the 2013/2014 TGI SA’s ICON Brand Survey published in the Rapport and City Press Sunday newspapers on 21 July 2013.

These are brands that have a total ICON score above the required threshold. TGI SA Icon Brand Survey classified Spekko as one of the top 27 “ICON brands of tomorrow”. In good company, Spekko shared this platform with the likes of Mrs Balls, Shoprite, Old Mutual, Rama and Inkomazi.

TGI is a national brand survey measuring the usage of 8 000+ brands across South African consumers in 165 different product categories.